Do it faster and better with Digital Marketing tools.

Axxess has developed a suite of digital tools that harness web
technology to leverage every hour you can spend on your marketing. Not only can you do more with less, but New Age digital tools provide instant feedback and analytics that allow precise measurement

About Traditional Marketing

Direct Mail

In spite of mounting costs, direct mail still rules, and for very valid reasons:

The visual, tactile impact of a beautifully designed piece will attract and retain the attention of the recipient.

It does not disappear with the next click of a mouse.

Variable data printing and image personalization make it as personal as a mailmerged e-mail.

Intelligent barcoding improve trackability and ROI measurement

QRcodes, especially with variable purls make it an ideal companion to mobile marketing.

But most importantly, well targeted lists are more available and reliable than
e-mail lists, moreover, they can be used multiple times

Media: Print, Radio, Cable TV

Print and broadcast media are still the favored means of reaching large audiences with fairly targeted messages.

Cable TV and radio provides targeted audiences at very low cost per impression. Print media has a long shelf-life, resulting in multiple impressions.

Loyalty Programs

According to Emmett C. Murphy and Mark A. Murphy:

Acquiring new customers can cost five times more than satisfying and retaining current customers.

A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.

The average company loses 10% of its customers each year.

A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry.

The customer profitability rate tends to increase over the life of a retained customer.

These are compelling statistics, especially when you consider that there are almost 2 billion members of loyalty programs in the US alone.

And what do consumers think of these programs:

According to Jack Loechner consumers report they see value in loyalty program membership:

79% of consumers surveyed say they are very, or pretty satisfied with their loyalty and rewards program experiences.

70% want to see more discounts and savings.

52% want more compelling personal deals and offers as reward for steering their business to loyalty program operators.

58% say they want more compelling personal benefits and services, as well as more relevant offers or individualized deals.

While social media also tops the list of investments for marketers, consumers report that point-of-sale information, service representative interactions, company web sites and word-of-mouth are the primary sources for learning about loyalty clubs:

65% acquired information about the programs in retail environments compared to only

4% in social media networks,

3% in blogs and

11% in online advertising.

If you don't have a loyalty program in place, AXXESS can tailor one to your needs and those of your prospects.

Creative Services

AXXESS does not limit its client involvement to printing and e-mailing.

While most projects are designed by agencies who then come to us for deployment and fulfillment, we also offer a full range of creative services and project management including:

  • Logos and branding
  • Copywriting for ads, e-mails, websites...
  • Cross-channel marketing that synergize all your initiatives project management for complex e-mail campaigns, split testint, trigger mail, dynamic content, purls and gurls to bridge your traditional and your digital marketing efforts.

Don't see what you want? ask us!

Mailing and fulfillment Services

When it comes to successful implementation of a direct mail campaign, the postal regulations can be intimidating.

When it comes to matching letters to enveloppes to inserts, our inkjetting and 6-station inserting machines come to the rescue.